Work in development and in pilot, plus a self-initiated product. Every case study opens with the reasoning — what was decided, what was given up — before the screens.
Restructured a telecom app's help centre around what people actually arrive to do — so the fastest path ends inside the app, not on a call.
A three-layer system, ~700 tokens and a plugin that cut docs from 3 days to 1.
Fresh food and household stock in one view, no barcodes needed.